A restaurant's choice to wallpaper can be its single most effective design decision for two reasons. First, restaurants and stores must quickly establish a design identity that is felt and understood the instant anyone walks in the door. Especially for street-side establishments (such as this one), wallpaper effectively separates the interior space from its surroundings by presenting large swaths of color and pattern.
Secondly, restaurant wallpaper gives patrons a comforting sense of establishment, permanence. People like regular destinations- places to return to and share with friends. Like a menu that changes by the season but always maintains its trademark dishes, wallpapered walls suggest a long-term commitment, as if to say, "this place is here to stay. Get comfortable. Enjoy yourself."